Archive for April, 2013
Take a look at some pictures that Mokasha blog published showing how a bad position of advertising can be “unhappy”
Check more on the link:
A flip book movie of 3M tell the story of a character that lost an idea and has a lot of challenges to pass to get the idea again.
The Noise Agency, from Sweden (to 3M), shows that a Post-it it’s not only a way of writing scraps but a tool to help with co-creation and build projects.
I thought the idea so great because I have already seen how Post-it can be used in brainstorms, storytelling and new concepts (example of Havaianas store with a wall of them to make different illustrations). This video just adds more value to the brand and puts the product in a higher level (not only a paper with a little glue).
I’m a big fan of Post-it, who don’t use/like it? Take a look at the video below and use your imagination!
Like most of the world knows, Maduro has won the election as the new president of Venezuela. Supported by the power of Chávez by all the latest years, Maduro has the opportunity to keep going with the “Chavezsm” way of manage the country.
What I put in discussion is not if Maduro is the best or worst person to Venezuela, but what the consequences of the “Chavezsm” to the freedom of press. Unfortunately, in South America, free press is not a consensus in all countries of the mainland.
People in Cuba, Venezuela, Bolivia, Argentina, etc are victims of politics that restrict media on their countries. So, is it fair with all these citizens?!
In Brazil, recently, we had the Freedom Forum in Porto Alegre that was debating “what we see and don’t see”, issues such as, education, free press, consequences of insecurity, public spending and the lack of infrastructure in our countries. Only to have an example that this kind of things happen, in Cuba, people have to take care of what they publish on their blogs.
I watched by streaming (on the Forum) Julio Saguier, president of La Nacion newspaper in Argentina, talking about the problems they have on advertising and about the content that the newspaper publish because of the government limits.
But why talk about it all? Because I just wanna keep writing here and would really love that everybody could do the same as me without anyone telling me what I can or can’t say to the world.
Yesterday was my B’day and I was thinking about publish something colorful, fun and happy to show.
That’s when I read about an idea of expand art by the walls of the street. This kind of thing is common in some cities of Europe and US but in Brazil is recent.
For those who doesn’t know São Paulo, the city is like a New York of Brazil but without so many green areas. That’s why some people say it’s the “concrete jungle” of the country. The city has museums and a lot of closed places to go get some art but in the streets… no.
The Project Color+city is a way of connect people who have walls available to be painted with those who wants to make art. To make things easier, to participate you only have to login with your Goggle Account. The wall gets reserved for 35 days and you can check some results on the official website.
I chose some of my favorites to show here:
Who never think about having fun in exotics and different parties around the world?!
This is the idea of Perrier with the “Secret Place” in a digital experience. It’s a game where the objective is to find the secret bottle of Perrier in a digital and crazy party. People have to look for five hints to achieve the goal. All the game is in Live-action, so it’s good to be paying attention all the time.
Ogilvy and Mather Paris created the hotsite Perrier Secret Place of the promotion. Only people who gets the secret bottle and the gold woman will have the opportunity to compete for 5 trips in parties around the world: 1) Carnival in Rio De Janeiro, Brazil; 2) Ibiza, Spain; 3) St. Tropez, France; 4) Art Basel in Miami, USA e 5) New Year in Sidney, Australia.
Watch the video bellow and check more on the official hotsite or Youtube.
Warn: The game is only for adults/ Brazilians can participate.