A flip book movie of 3M tell the story of a character that lost an idea and has a lot of challenges to pass to get the idea again.
The Noise Agency, from Sweden (to 3M), shows that a Post-it it’s not only a way of writing scraps but a tool to help with co-creation and build projects.
I thought the idea so great because I have already seen how Post-it can be used in brainstorms, storytelling and new concepts (example of Havaianas store with a wall of them to make different illustrations). This video just adds more value to the brand and puts the product in a higher level (not only a paper with a little glue).
I’m a big fan of Post-it, who don’t use/like it? Take a look at the video below and use your imagination!