I work with market intelligence in a big fashion retail here, in Brazil. Telling, in synopsis, what I do is generate and manage information to analyse indicators of the business and with it help directors to make strategic decisions.
But, sometimes, we have so much information that we have to spend time in filtrate what is important or not to that kind of decision. Thinking about it, I thought that a lot of people in different areas may have the same problem. In general, almost everybody are “bombed” by information. So, I decided to share the indicators bellow about overload information: