Archive for category Ideas

Upwardly Mobile – Brazilian Revolution

The video below shows some insights of  a survey realized by Limo Inc about the upwardly mobile in Brazil and how it can be the next brazilian revolution.

I believe that this survey can explain a little bit more about the challenge of young people in the coutry and why they(we) remonstrated so much on the last month.


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Post-it: Telling a story

A flip book movie of 3M tell the story of a character that lost an idea and has a lot of challenges to pass to get the idea again.

The Noise Agency, from Sweden (to 3M), shows that a Post-it it’s not only a way of writing scraps but a tool to help with co-creation and build projects.

I thought the idea so great because I have already seen how Post-it can be used in brainstorms, storytelling and new concepts (example of Havaianas store with a wall of them to make different illustrations). This video just adds more value to the brand and puts the product in a higher level (not only a paper with a little glue).

I’m a big fan of Post-it, who don’t use/like it? Take a look at the video below and use your imagination!

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Venezuela + Press Freedom + Forum

Like most of the world knows, Maduro has won the election as the new president of Venezuela. Supported by the power of Chávez by all the latest years, Maduro has the opportunity to keep going with the “Chavezsm” way of manage the country.


What I put in discussion is not if Maduro is the best or worst person to Venezuela, but what the consequences of the “Chavezsm” to the freedom of press. Unfortunately, in South America, free press is not a consensus in all countries of the mainland.

People in Cuba, Venezuela, Bolivia, Argentina, etc are victims of politics that restrict media on their countries. So, is it fair with all these citizens?!

In Brazil, recently, we had the Freedom Forum in Porto Alegre that was debating “what we see and don’t see”, issues such as, education, free press, consequences of insecurity, public spending and the lack of infrastructure in our countries. Only to have an example that this kind of things happen, in Cuba, people have to take care of what they publish on their blogs.

I watched by streaming (on the Forum) Julio Saguier, president of La Nacion newspaper in Argentina, talking about the problems they have on advertising and about the content that the newspaper publish because of the government limits.

But why talk about it all? Because I just wanna keep writing here and would really love that everybody could do the same as me without anyone telling me what I can or can’t say to the world.

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São Paulo/BR: More color, please!

Yesterday was my B’day and I was thinking about publish something colorful, fun and happy to show.

That’s when I read about an idea of expand art by the walls of the street. This kind of thing is common in some cities of Europe and US but in Brazil is recent.

For those who doesn’t know São Paulo, the city is like a New York of Brazil but without so many green areas. That’s why some people say it’s the “concrete jungle” of the country. The city has museums and a lot of closed places to go get some art but in the streets… no.

The Project Color+city is a way of connect people who have walls available to be painted with those who wants to make art. To make things easier, to participate you only have to login with your Goggle Account. The wall gets reserved for 35 days and you can check some results on the official website.

I chose some of my favorites to show here:





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Outdoor with potable water

The University of Engineering and Technologic of Lime, in Peru, with DraftFCB made an outdoor that uses the humidity of the air to produce drinkable water in the capital. A mix of technology+marketing+sustainability. Check how does it works:


I saw that here.

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London and new dumps

I thought so good a new idea of Renew Enterprise, a “smart” dump. Yeah, the dump below (check the image) is the not only a dump, but a way of call emergency or police in case of  danger, or even be up-to-date with news. The object is connected to the internet and also helps people find bikes in the public places of “rent a bike”.

london trash

The project, in London, stays for at least 21 years (contract signed with local authorities). One example of this “smart dump” is already in New York and intend to expand there, in Tokyo and Singapore. Only to remember, all this utilities can be used by a touchscreen LCD.





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Outdoor a live

A good action of Scribe stationer’s, executed by Vida! and LaDobleVida agencies, is happening in Mexico City. During 10 days, Cecilia Beaven (illustrator) will stay in an outdoor, using messages and asks of Twitter as an inspiration to picture on the outdoor. By the hashtag #ScribeBillboard anyone can participate and help her to make art out-of-door.

scribe action

Everybody can follow her work by connecting to the website  with streaming a live. I really like it, because that’s a way of Scribe telling everyone to be creative with whatever paper you have. Isn’t it a cool idea involving social media + art!? What do you think about taking the chance and start creating?

Below, you can see the “day 6” and here where I found it.

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