Archive for category Internet

How can we manage information?!

I work with market intelligence in a big fashion retail here, in Brazil. Telling, in synopsis, what I do is generate and manage information to analyse indicators of the business and with it help directors to make strategic decisions.

But, sometimes, we have so much information that we have to spend time in filtrate what is important or not to that kind of decision. Thinking about it, I thought that a lot of people in different areas may have the same problem. In general, almost everybody are “bombed” by information.  So, I decided to share the indicators bellow about overload information:

Overload information

Overload information

 

 

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Venezuela + Press Freedom + Forum

Like most of the world knows, Maduro has won the election as the new president of Venezuela. Supported by the power of Chávez by all the latest years, Maduro has the opportunity to keep going with the “Chavezsm” way of manage the country.

maduro

What I put in discussion is not if Maduro is the best or worst person to Venezuela, but what the consequences of the “Chavezsm” to the freedom of press. Unfortunately, in South America, free press is not a consensus in all countries of the mainland.

People in Cuba, Venezuela, Bolivia, Argentina, etc are victims of politics that restrict media on their countries. So, is it fair with all these citizens?!

In Brazil, recently, we had the Freedom Forum in Porto Alegre that was debating “what we see and don’t see”, issues such as, education, free press, consequences of insecurity, public spending and the lack of infrastructure in our countries. Only to have an example that this kind of things happen, in Cuba, people have to take care of what they publish on their blogs.

I watched by streaming (on the Forum) Julio Saguier, president of La Nacion newspaper in Argentina, talking about the problems they have on advertising and about the content that the newspaper publish because of the government limits.

But why talk about it all? Because I just wanna keep writing here and would really love that everybody could do the same as me without anyone telling me what I can or can’t say to the world.

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Digital Party and a live one (or five) by Perrier

Who never think about having fun in exotics and different parties around the world?!

This is the idea of Perrier with the “Secret Place” in a digital experience. It’s a game where the objective is to find the secret bottle of Perrier in a digital and crazy party. People have to look for five hints to achieve the goal. All the game is in Live-action, so it’s good to be paying attention all the time.

Ogilvy and Mather Paris created the hotsite Perrier Secret Place of the promotion. Only people who gets the secret bottle and the gold woman will have the opportunity to compete for 5 trips in parties around the world: 1) Carnival in Rio De Janeiro, Brazil; 2) Ibiza, Spain; 3) St. Tropez, France; 4) Art Basel in Miami, USA e 5) New Year in Sidney, Australia.

Watch the video bellow and check more on the official hotsite or Youtube.

Warn: The game is only for adults/ Brazilians can participate.

via B9

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London and new dumps

I thought so good a new idea of Renew Enterprise, a “smart” dump. Yeah, the dump below (check the image) is the not only a dump, but a way of call emergency or police in case of  danger, or even be up-to-date with news. The object is connected to the internet and also helps people find bikes in the public places of “rent a bike”.

london trash

The project, in London, stays for at least 21 years (contract signed with local authorities). One example of this “smart dump” is already in New York and intend to expand there, in Tokyo and Singapore. Only to remember, all this utilities can be used by a touchscreen LCD.

 

 

 

 

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BIC 4 Colours: the saga

I’m sorry I haven’t been posting since friday. I got sick and just now, I’m getting better. Women, congrats to all of you because of March, 8th. I had already talked about the challenges/saga’s we have nowadays here, so, I just wish you all success!

But what I have to say today is about another saga. BIC has telling a great story about what happens inside of a BIC 4 colours. On February, 28th they launched the first two stories, telling about the fight betwixt the 4 colours, etc. You can see both videos: 

On last Sunday, the french Toy Agency (by BIC) added more two videos to the campaign, Stress and Relay. It seems that the action is going to be continued, by a simple and creative idea similar to a storytelling. An app to Facebook was made too. Check it all! 

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Outdoor a live

A good action of Scribe stationer’s, executed by Vida! and LaDobleVida agencies, is happening in Mexico City. During 10 days, Cecilia Beaven (illustrator) will stay in an outdoor, using messages and asks of Twitter as an inspiration to picture on the outdoor. By the hashtag #ScribeBillboard anyone can participate and help her to make art out-of-door.

scribe action

Everybody can follow her work by connecting to the website  with streaming a live. I really like it, because that’s a way of Scribe telling everyone to be creative with whatever paper you have. Isn’t it a cool idea involving social media + art!? What do you think about taking the chance and start creating?

Below, you can see the “day 6” and here where I found it.

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Social beer “recommender”

CCU Argentina launched The Beer Recommender an app for Facebook that gives hints of what beer drink in each season and time of the day. It also helps people to choose which drink is right to each dish. I don’t like too much to drink beer, I just like to try different and gourmet beers to know others flavors and I thought this a good idea.

Well, since I enjoy cooking and eat, it helped me a lot. I have already tried some of this Beers of the World (“Cervezas del Mundo”), what about u? Check the video and go to the app!

 

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