Posts Tagged storytelling

Post-it: Telling a story

A flip book movie of 3M tell the story of a character that lost an idea and has a lot of challenges to pass to get the idea again.

The Noise Agency, from Sweden (to 3M), shows that a Post-it it’s not only a way of writing scraps but a tool to help with co-creation and build projects.

I thought the idea so great because I have already seen how Post-it can be used in brainstorms, storytelling and new concepts (example of Havaianas store with a wall of them to make different illustrations). This video just adds more value to the brand and puts the product in a higher level (not only a paper with a little glue).

I’m a big fan of Post-it, who don’t use/like it? Take a look at the video below and use your imagination!

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BIC 4 Colours: the saga

I’m sorry I haven’t been posting since friday. I got sick and just now, I’m getting better. Women, congrats to all of you because of March, 8th. I had already talked about the challenges/saga’s we have nowadays here, so, I just wish you all success!

But what I have to say today is about another saga. BIC has telling a great story about what happens inside of a BIC 4 colours. On February, 28th they launched the first two stories, telling about the fight betwixt the 4 colours, etc. You can see both videos: 

On last Sunday, the french Toy Agency (by BIC) added more two videos to the campaign, Stress and Relay. It seems that the action is going to be continued, by a simple and creative idea similar to a storytelling. An app to Facebook was made too. Check it all! 

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